Who we are
SiftGuide is an independent publisher covering beauty and personal care, home and tech products, and software/SaaS tools. We’re operated by Innovative Web Services SRL, a company based in Bucharest, Romania, writing primarily for a US and international audience.
We’re a small, EU-based team — not a large media company, not the manufacturer, and not a certified testing lab. We built SiftGuide because good buying decisions require pulling together scattered, often contradictory information — spec sheets, marketing pages, and real user experiences — into one clear guide. We aim to do that honestly, and to be upfront about the limits of what we do.
How we research
Every guide starts with the manufacturer’s own documentation: official product pages, spec sheets, user manuals, ingredient lists, and technical documentation published by the brand. From there, we aggregate independent reviews from established publications and real user reports from forums, communities (like Reddit and product-specific forums), and public Q&A threads to see how a product performs in practice, what commonly goes wrong, and where opinions diverge.
To be direct about what this means: we do not conduct hands-on lab testing. We don’t purchase every product, run controlled trials, or claim personal, first-hand experience with each item we cover. Our guides are research-based — synthesized from official sources and the collective, publicly available experience of other reviewers and users, clearly attributed as such throughout. Where a claim comes from the manufacturer, we say so. Where it comes from user reports, we say that too.
How we make money
SiftGuide is supported by affiliate commissions. When you click certain links on our site and make a purchase, we may earn a commission at no extra cost to you. This includes participation in the Amazon Associates program and other affiliate networks. These relationships never determine our recommendations — see our full Affiliate Disclosure for details on how this works and how it may affect what we cover.
Our content standards
Every guide we publish is held to the same baseline:
- Minimum three sources, including at least one official source (manufacturer documentation, an official spec sheet, or equivalent), for every guide.
- No invented claims. If we can’t verify a technical detail, specification, or performance claim against a real source, it doesn’t go in the guide.
- Cosmetic claims only for beauty content. We describe cosmetic effects (e.g., “hydrates,” “reduces the appearance of fine lines”) and do not make drug or disease claims (e.g., claims to treat a medical skin condition or alter body structure). Ingestible supplements are outside our scope.
- No stated prices that go stale — pricing changes constantly, so we point you to check the current price rather than quoting numbers that may be outdated.
- No fake urgency, fake scarcity, or income promises.
- Clear labeling of what’s an official manufacturer claim versus a user opinion or independent reviewer’s take.
We make mistakes sometimes — a spec changes, a link breaks, a claim needs a second look. If you spot an error, tell us at contact@siftguide.com and we will review and correct it promptly.
AI assistance disclosure
Content on SiftGuide is produced with AI assistance, working from a documented editorial standard that governs sourcing, structure, and disclosure requirements for every guide. Each piece is built from verified sources — official documentation plus independent reviews and user reports — and passes through a quality-assurance check for factual accuracy, source coverage, and required disclosures before publication.
We disclose this openly because we think it matters: it lets us cover more products, more thoroughly, and update guides faster than a small team could alone, while keeping the same sourcing standard on every single page. The editorial rules, not the tooling, are what keep the content honest — and those rules apply regardless of how a draft was produced.
Questions about our editorial policy or a specific guide? Reach us at contact@siftguide.com.
